We teach founders to sell.
Every week you sit down with an operator who closed multi-million-dollar enterprise agreements and helped raise $8.5 million. You leave with customers, a sales process you keep, and a business that takes money.
Founder Mentorship · Honolulu · Nationwide
Founder & CEO · Your Mentor
Ed Lallier
25 yrs Sales & Business Development
$8.5M Venture Capital Raised
20+ Companies he has helped launch
4–16 weeks · $1,500–$5,500 · 2 hours a week · virtual cohorts
THE DIFFERENCE
Revenue is the only milestone that pays rent.
Founders arrive with a deck, a logo, and a plan nobody paid for. Ed Lallier spent 25 years on the other side of that table — closing multi-million-dollar enterprise deals at Bloomberg and other global financial technology firms, then co-founding a venture-backed company that raised $8.5 million and sold to PlayVS.
So every Business Launch Group program aims at one thing: getting a customer to say yes and pay you. Two of the four are pure sales programs. The other two treat the plan as a by-product of customer acquisition.
“Upon first meeting Ed, he struck me as being very passionate and driven by a vision to serve. Over the years, he has become a valued partner and friend — a good listener who learns quickly and is always willing to take on challenges for the betterment of the relationship.”
Herb Lee - Chairman, Pacific American Foundation
25+
Years of Business Leadership
20+
Businesses Launched
2
Successful Exits
$8.5M
Capital Raised
FOUR PROGRAMS
Pick by how far you are from a paying customer.
Each program runs two hours a week as a virtual cohort with a dedicated Founder Mentor. They differ in length and in the job they do — longer is not better, closer to your stage is better.
THE MECHANIC
What a week actually looks like.
The programs work because the week repeats and somebody is waiting for your work. Two hours of your time, every week, for as long as your program runs.
WORKSHOP
Learn the move
A live cohort session on one topic: qualifying a buyer, pricing, a discovery call, a funding conversation.
ONE TO ONE
Apply it to your business
Your Founder Mentor works the topic against your company, your buyers, and your numbers. Not a hypothetical case.
DELIVERABLE
Ship something real
A customer list, an outbound sequence, a price, a forecast. You finish the program holding assets, not notes.
REVIEW
Answer for it
Next session opens with last week’s deliverable. Progress gets tracked against milestones you agreed to.
WHAT FOUNDERS SAY
“Business Launch Group helped turn my dream of starting a business into a reality. With Ed’s guidance, I launched my business, secured a sponsorship with a Fortune 500 company, and was invited to speak as a panelist representing the gaming industry at a Chamber of Commerce event.”
Nevan Isaiah Pak
Founder & CEO, Workin Gamerz
“I started working with Ed to help me take an idea and make it a reality. His technical and detailed approach really helped me button up my game plan, preventing mistakes that would have cost me time and money. I’m a lot more confident going into this venture knowing I have him behind me.”
Ben Gunning
Founder & CEO, ForeShot
“Ed Lallier is an exceptional entrepreneurship educator and mentor with a unique ability to help aspiring entrepreneurs transform ideas into viable businesses. Ed combines deep business expertise with genuine care for the people he serves, making a lasting impact on every entrepreneur he works with.”
Oscar Zepeda Cagide
Co-Founder, OMZE Tequila
GETTING IN
Five steps, starting
with a conversation.
Cohort capacity is limited, so the fit conversation comes first. Nothing to pay until you enroll.
01
Book a Free Consultation
Thirty minutes with a Founder Advisor about your business and where you are stuck. No obligation to enroll.
02
Complete the assessment
A short form before the call so the recommendation is about your business rather than a generic pitch. Start the assessment →
03
Get a recommendation
One program, named, with the reason it fits your stage. Sometimes the answer is a cheaper one than you expected.
04
Register and onboard
Enrollment, payment schedule, and onboarding paperwork.
05
Meet your Mentor
You get your schedule, meet your Founder Mentor, and run the first session that week.
BEHIND THE PROGRAMS
Who you are working with.
A founder, an operator, and an academic — covering sales, program delivery, and commercialization strategy.
Ed Lallier
Founder & CEO
Business development and strategic partnerships executive. Enterprise sales, customer acquisition, go-to-market, and founder development.
Anna Kelly
Operting Partner
Co-founder and CEO of AE Consulting. Runs program operations, research and evaluation, workforce development, and government collaboration.
John MacDonald
Program Advisor
Principal of MacDonald Group and adjunct faculty at Boston College’s Carroll School of Management. Technology commercialization, M&A, and licensing.
Partners in Growth
Ecosystem Partners
We collaborate with industry leaders and community organizations to provide founders with the resources they need to succeed.
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Stop planning. Go get a customer.
Book thirty minutes with a Founder Advisor. You'll leave the call knowing which program fits and what the next four weeks look like.
Every consultation starts with a short assessment · or write to ed@businesslaunchgroup.com